A summer camp parents and kids can agree on.

We designed and produced a multimedia campaign for Digital Media Academy, promoting their summer programs as the Best Camp Ever. Through prototyping and testing, we identified parents as the key audience—shaping the campaign around what they want to hear.

By fusing media-making and design, we crafted a storytelling approach that highlighted the camp’s impact through parent testimonials. To engage kids, we introduced a giant hashtag prop, turning their excitement into a dynamic, shareable experience.