Zoo Labs empowers BIPOC artists to own and amplify their creative work.

We designed and produced Drive Your Music, a short commercial that brings their mission to life. As part of a summer course for The Digital Media Academy, we worked with a crew of 15 teenage students and partnered with Canon as a corporate sponsor.

Through storytelling workshops, we helped Zoo Labs refine their message, ensuring the campaign resonated with artists and audiences alike.

Blending design, education, and human-centered storytelling, we created a campaign that amplifies not just music, but the artists behind it.